It was not long ago, when Matt Cutts stated that guest blogging is dead and not long thereafter it turned out that he was wrong. Today the whole marketing industry is directed to the web and as the blogs personal or multi-author ones, blogs of universities, newspapers and companies take up a lot of the web space, there is no chance something connected with them to die so easily. The desire of one to invite another for a post in the personal blog, or the desire of the author of blog to invite a professional for an expert opinion cannot be effaced so easily. And though some Google representative claimed that guest blogging for SEO needs is out of date, these days it is maybe the most efficient marketing form online.uest blogging and extend your reach.
It is a perfect way to raise a domain’s search ranking
It’s all about the links. And the content, of course. In fact it’s all about the article and its quality. Google doesn’t like repetitive content and the use of guest blogging for SEO needs was said to be spammy, but indeed there are marketing companies like SMYK who not only do not post materials if they are not 100% original, but they also offer to write an article instead of you – a nice, unique and purposeful text where the holy links won’t come in the middle of nowhere, but will be inserted naturally. The whole secret about the guest blogging used as a marketing tool is hidden in the usefulness of this same post. If an article is created for the links only and it’s not of some interest for the readers, it’s not working. Only a text that answers the questions of the audience, those which people normally ask Google for can reach its goal and bring some links from authoritative sites and better search engine positions.
It brings a helpful social sharing
All social networks create something like a second parallel life of ours and we spend too much time browsing in them. So if you want to promote a company, you better find a way to include the social networks in the whole process, because otherwise you will peculiarly fail. Therefore the prosperous marketing companies nowadays offer a social sharing as well. And if you notice an advertisement of a website, you will probably skip it, without paying any attention, but if there is a blog post shared in the network which attracts your notice, that’s completely different.
We have to admit that our whole life is full of some kind of relationships and guest blogging very well connects you with other people, which is to a certain degree priceless. And another fact of great importance is that this method not only provides you more traffic, but you reach more people, you extend your audience.